> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blnkfinance.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Assign Identities
> Learn how to assign identities to balances in Blnk Cloud.
export const CtaCallout = props => {
const {title, buttonLabel, href, trackingEvent, buttonTarget, rel = "noopener noreferrer", children} = props;
const handleCtaClick = () => {
if (typeof window === "undefined" || !trackingEvent) {
return;
}
try {
window.dispatchEvent(new CustomEvent("blnk:docs-cta", {
detail: {
name: trackingEvent,
href
}
}));
} catch {}
try {
window.posthog?.capture?.(trackingEvent, {
href
});
} catch {}
const gaPayload = {
cta_href: href
};
try {
window.gtag?.("event", trackingEvent, gaPayload);
} catch {}
try {
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: trackingEvent,
...gaPayload
});
} catch {}
};
const isExternal = typeof href === "string" && (/^https?:\/\//i).test(href);
const target = buttonTarget ?? (isExternal ? "_blank" : undefined);
const linkRel = isExternal ? rel : undefined;
return ;
};
Linking [identities](/identities/introduction) to balances gives you more visibility into who is behind the financial transactions in your ledger. When you assign an identity to a balance, you can track and understand the people or organizations associated with specific financial activities.
This helps with reporting, auditing, and gaining insights into your financial data by connecting the "who" with the "what" in your transactions.
When an identity is linked, the balance `Owner` field shows the individual or organization.
***
## Assign identity to balance
To link an existing balance to an identity:
From `Balances`, open the balance you want to link. Use a balance that does not yet have an owner, or one you want to reassign.
In the top-right corner of the balance details page, click `Actions`.
In the dropdown, select `Assign identity`.
In the modal, type a name and pick from the list, or paste an identity ID, then click `Submit`.
The balance details page updates. The `Owner` field shows the linked individual or organization.
The identity is now linked to the balance, giving you better visibility into who is associated with that financial account.
You can also use this same process to change the identity linked to a particular balance. Follow the same steps and assign a different identity to replace the current one.
***
## Need help?
We are very happy to help you make the most of Blnk, regardless of whether it is your first time or you are switching from another tool.
To ask questions or discuss issues, please [contact us](mailto:support@blnkfinance.com) or [join our Discord community](https://discord.gg/7WNv94zPpx).
Get dedicated support for architecture reviews, integration planning, ledger workflows, and production deployment.